MIPCOM is the leading international television and digital content exhibition and conference for co-producing, buying and selling, financing and distributing entertainment content across all platforms. It provides the key international decision-makers in the film, television and digital sectors with a unique global market and networking forum.
MIPCOM 2012, which took place in the Palais des Festivals, Cannes, France, 8-11 October, brought together some 12,900 delegates from 104 countries. Throughout the event, leading industry executives stressed that in a crowded entertainment distribution marketplace, the key to success is to concentrate on high-quality, original programming and great story-telling.
Confirming MIPCOM’s international appeal, 2012 saw significant increases in the size of delegations from Latin America (+36%), China (+30%), South Korea (+12%) and Canada (+11%). The Canadian delegation took centre stage last year as MIPCOM’s Country of Honour. With all the major US studios in Cannes, Dreamworks made its debut appearance at MIPCOM.
An increasing number of recognised film names are making the cross-over into television and MIPCOM 2012 confirmed this trend. Legendary independent producer/distributor Harvey Weinstein attended his first MIPCOM and told his keynote audience that television currently offers more opportunities than film. Oscar-winning writer/director Jane Campion was also in town, rubbing shoulders with the likes of Kevin Spacey, Keri Russell and Matthew Rhys.
One significant trend at the 2012 edition of MIPCOM was that internet giants including Google, YouTube and Hulu were in town not just to acquire existing content, but to partner with producers to develop original content for their various distribution channels.